Sydney Comedy Festival

The Sydney Comedy Festival has in six short years rapidly developed into one of Australia’s major annual cultural events.

Since its inception in 2005, the Sydney Comedy Festival has played to over 540,000 patrons in some of Sydney’s key venues including the iconic Enmore Theatre & the Sydney Opera House.

A beacon for big name international acts such as Jason Alexander (US), Ross Noble (UK), Dylan Moran (Ire) Sandra Bernhardt (US) and Steve Coogan (UK) to name but a few, the Sydney Comedy Festival is also a keen advocate of the development of a local talent base presenting Australian emerging performers in projects such as its the Fresh @ the Factory series.

A partnership with the Sydney Comedy Festival delivers:

• A loyal, educated audience
• Acknowledgment across an extensive marketing campaign
• Broad media coverage
• Exceptional corporate hospitality
• Creative promotions, product placement and sampling opportunities
• Positive brand alignment

Companies who have jumped on the Sydney Comedy Festival bandwagon to date include: Fosters, Guinness, Yalumba Wines, The Daily Telegraph, Coca Cola, Multiplex, Resi Mortgage Corporation, Ticketek, Nova 96.9, The Comedy Channel and the Toga Hotel Group (Vibe Hotels & Medina Apartments).

In 201 the Festival will be held between 11 April and 8 May with a number of shows produced by the Festival touring Australia & New Zealand on either side of these dates.

What Is The Sydney Comedy Festival?

• The Sydney Comedy Festival is Sydney’s, and one of Australia’s major comedy events
• The Festival was first held in 2005.
• Over 80,000 tickets were sold to Festival events in 2010
• Over 540,000 tickets were sold to Festival events since 2005

Audience

The core Festival audience is:

• Aged between 18 - 45 years, with female skew (53%)
• Highly educated
• Loyal, repeat attendees
• 90% attend with friends or in groups and perceive Festival events as a social occasion and highly enjoyable

Media

The Festival’s media partners provide reach and cut-through for our sponsors. We also conduct extensive advertising campaigns in mass and targeted media for our free and ticketed events.

Our media partners include:

• The Comedy Channel
• Drum Media
• TimeOut Sydney

Marketing

The Festival offers an extremely broad marketing reach through collateral in print, radio, television, outdoor, and web:

• 250,000 Festival programs

A 32 - 45 page A4 colour publication that will be released in early March and distributed throughout Sydney & NSW through March & April.

The festival limits it’s advertising to festival acts and sponsors although a small number of opportunities exist.

Cost
Full Page Advertisement $5,000
Half Page Advertisement $2,900
Quarter Page Advertisement $1,750

• 100,000 Festival event flyers & postcards
• 1500 posters
• The Festival website
• The Festival’s online newsletter produced monthly leading to the Festival then weekly for a 6 week focused Festival campaign (100 000 subscribers)
• Festival event TV advertising on various FTA channels & the Comedy Channel
• Print advertising campaign
• Radio advertising and promotions
• Interstate advertising campaign
• Outdoor advertising
• Venue signage - foyer and outdoor signage opportunities including Metro Theatre’s George Street LED & Enmore Theatre Enmore Road billboards

Online Advertisting

Limited advertising opportunities on the Festival website are available.

• 45,000 unique visitors During March - May 2010
• 2.5 million page impressions between March -May 2010
• 73% of visits are from direct address or bookmarks
• 64.9% of people using search engines type the phrase “Sydney comedy festival”
• 63% use Internet Explorer, 20% use Firefox
• Average time on site is 6 mins 21 secs

Potential Advertising space for site and Newsletter.

• Leader board - 728 x 90
• Medium Rectangle - 300 x 250

Each sponsorship is unique, and each partnership has a unique value. Our Corporate Partnerships team will work with you to develop packages that achieve win-win outcomes.

Are you interested in sponsoring one of the fastest growing (& funniest) events in Australia?
Click here to Contact Us or phone our Sydney office on 02 9519 9231